Quirky and edgy-cute, this animated short was aimed at the public to encourage them to learn first aid, linking in with World First Aid Day.
Part of a Series! See “Band-Aids Cant Fix Everything” HERE
The clip has over 76 000 views on YouTube making it the most viewed video on the Australian Red Cross YouTube Channel. It also became AdWeek’s ‘Ad of the Day’, was featured by Australian Creative, B&T, Campaign Brief amongst others in Australia and raved about by international publications Huffington Post, Little Black Book and Ads of the World.
Awards and Mentions
Ad of the Day: Australian Red Cross Goes for Laughs With an Apocalyptic Paperclip. Learn first aid, save the world from a gory fate
Monkeystack creates a Paperclip Crisis
Paperclips can be dangerous
Red Cross College launches animated web-film to push first aid + workplace safety via Monkeystack
Red Cross ‘Paperclips Can Be Dangerous’ Cartoon PSA Is Bloody Funny
Monkeystack’s Paperclip Apocalypse
Red Cross College : Paperclips can be dangerous
Australian Red Cross
CREATIVE DIRECTION / SCRIPT / ANIMATION:
IN COLLABORATION WITH:
Jason Hollamby - Sideways