Quirky and edgy-cute, this animated short was aimed at the public to encourage them to learn first aid, linking in with World First Aid Day.

Part of a Series! See “Band-Aids Cant Fix Everything”  HERE 

The clip has over 76 000 views on YouTube making it the most viewed video on the Australian Red Cross YouTube Channel. It also became AdWeek’s ‘Ad of the Day’, was featured by Australian Creative, B&T, Campaign Brief amongst others in Australia and raved about by international publications Huffington Post, Little Black Book and Ads of the World.

Awards and Mentions

Ad of the Day: Australian Red Cross Goes for Laughs With an Apocalyptic Paperclip. Learn first aid, save the world from a gory fate
http://www.adweek.com/news/advertising-branding/ad-day-australian-red-cross-goes-laughs-apocalyptic-paperclip-151702

Monkeystack creates a Paperclip Crisis
http://www.australiancreative.com.au/news/moneystack-creates-a-paperclip-crisis

Paperclips can be dangerous
http://www.bandt.com.au/news/advertising/paperclips-can-be-dangerous-1

Red Cross College launches animated web-film to push first aid + workplace safety via Monkeystack
http://www.campaignbrief.com/2013/07/red-cross-college-launches-ani.html

Red Cross ‘Paperclips Can Be Dangerous’ Cartoon PSA Is Bloody Funny
http://www.huffingtonpost.com/2013/08/02/red-cross-paperclips_n_3697380.html

Monkeystack’s Paperclip Apocalypse
http://lbbonline.com/news/monkeystacks-paperclip-apocalypse/

Red Cross College : Paperclips can be dangerous
http://adsoftheworld.com/media/online/red_cross_college_paperclips_can_be_dangerous

 

CLIENT :

Australian Red Cross

CREATIVE DIRECTION / SCRIPT / ANIMATION:  

Monkeystack

IN COLLABORATION WITH:  

Jason Hollamby - Sideways

COMPOSER:  

Chris Larkin